Ready-made audiences vs. Customer databases: what’s the difference?
Client base The customer base is the data of customers by which they can be contacted. Phone numbers and email addresses of everyone who bought or just wanted to buy…
Client base The customer base is the data of customers by which they can be contacted. Phone numbers and email addresses of everyone who bought or just wanted to buy…
UX for older people It’s time for us to think about user experience from different perspectives. We need to stop expecting our audience to be made up entirely of iPhone-using…
A quiz (quiz) is an interactive survey, after completing which a person receives a bonus, and the company receives his contact. The quiz helps in attracting customers. Most often, quizzes…
According to Markswebb, chatbots solve two-thirds of customer queries. They allow you to relieve the support team and serve customers faster, reduce costs and scale your business. The Unisender dictionary…
In 2023, Telegram became one of the most popular Russian Internet resources in terms of daily audience. More than 40% of the population use it daily, more than 60% use…
It happens that dream teams become unbearable, and the strongest employees suddenly leave comfortable companies. Or in complex industries, some daring boss is not only not fired, but is trusted…
From the editor This is an opinion column – a subjective statement about marketing, work and life. About what irritates, pleases, inspires or infuriates. My name is Elizaveta Kulachkova, I…
Why has advertising stopped generating leads and marketers are not helping businesses get new customers? The answer is even more philosophical than the question itself: the world has changed. In…
Every year, marketing becomes more and more like a science: the science of the client, the product, positioning, branding, innovation – the list of what it covers would take a…
From the editor This is an opinion column – a subjective statement about marketing, work and life. About what irritates, pleases, inspires or infuriates. In my work, I have made…