Building work with reputation: a practical checklist
Research results from such analytics giants as JP Morgan and Interbrand, show that over 33% of companies’ shareholder value comes from brand value. In turn, the value of a brand…
Research results from such analytics giants as JP Morgan and Interbrand, show that over 33% of companies’ shareholder value comes from brand value. In turn, the value of a brand…
Whether a customer will come back to you, or whether he will (personally/indirectly) bring other customers, largely depends on the experience he gained from interacting with your company. And this…
Google Sheets is a free online spreadsheet editor. The service is convenient because you can work on tables together with other users. But there are many other possibilities here that…
We asked Denis Lomov, co-founder , tell us what tools designers in the agency most often use. Red Collar is the Russian leader in the number of international awards for…
Let’s figure out why it’s so important to work on your online reputation and what exactly you can/should do. Simply producing a good product is not enough today. Sales today…
This is the third part of the series “What is unique content and should you keep an eye on it in 2023.” In this article we tell you what to…
Co-author of the article: Pavel Tolpeev, expert from the FMCG brand, head of e-commerce How traffic exchange platforms work When it comes to exchange traffic, we usually talk about special…
We tell you how to work with opinions on social networks, how to get really useful feedback here, how to deal with negativity, etc. Presence on certain social networks can…
The events of last year seriously changed the rules of the game, perhaps in all areas of the economy. Betting on quick deals will definitely not work now – if…
From the editor This is an opinion column – a subjective statement about marketing, work and life. About what irritates, pleases, inspires or infuriates digital specialists. I have been making…